The growth of online purchase behavior and millennial guest habits have become a permanent trend in the hospitality business. The global value of online booking is growing and has increased by at least 70% in last five years. So we decided to measure how hotels are focusing on their sales channels online, and which of them are the most valuable. We would like to share a number of interesting facts and suggestions with those hotel owners who are using channel distribution tools or planning to purchase one of them in the near future.