The world today is mainly dominated by a hotel market that’s based online and reigned by OTAs. With such a picture in mind, one of the most logical things that can be put in place in order to thrive is ensuring that direct bookings are among the most prioritized agendas for small hotel owner’s. OTA and various traditional agents for traveling majorly exert their effect via increasing and enhancing exposure and occupancy.
On the other hand, the direct bookings have their strong suit in possessing the lowermost costs when it comes to acquisition. Typically, an OTA will charge anything between 25-40% as commissions, which really hurts a small property as their room prices are quiet basic and giving such huge commissions can result in making losses. In addition to that, direct bookings play a vital role in the development of more quality bottom lines for any given hotel that’s making use of them. Below are some of the most effective ways small hotels can increase their direct bookings.
Here, we’ll cover ways given below to increase bookings:.
- What platform to choose and how to target your audience
- How to create a content calendar
- How to be scientific while using social media
- How to give value on social media