Hospitality businesses are highly relied upon OTA’s to deal with their inventory, online travel agencies plays a significant role and are found to be providing properties with real-time information. A core part of this research found independent properties surprisingly have a “balanced channel blend” and distribution cost was a key factor in their overall distribution strategy and use of information. Chain properties conversely, had a “high impact” on their channel strategy. The below report is focused to help properties make their better choices when deciding on which channel to use.