Digital revolution has opened floodgates of information and easy access, this revolution has not been really utilized by hoteliers and they still depend on traditional and some what digital methods for their business.
Recent researches have shown that almost around 30-35% of bookings arriving at hotel are from Online Travel Agents (OTA), hotels pay a heavy price to get these bookings, they have to share anything between 20-40% of their revenues with these OTA’s. Just to give you an idea, a global player like Booking.com is valued at 81.5US $ billion company and makemytrip out of India which is a regional play is at 10US$ billion.
OTA’s are eating into the hotel’s bottom-line and hoteliers need to focus on other digital channels to reduce their dependency on OTAs. In this guide, you will find an in-depth insight and a concrete strategy on how hoteliers can work to minimize their dependence on OTAs.
Here, we’ll cover:
- Content Strategy
- Marketing Agreements
- Affiliate Marketing/ Collaborative Strategies
- Benefits and Unique Selling Points
- Brand Affinity