Digital revolution has opened floodgates of information and easy access, this revolution has not been really utilized by hoteliers and they still depend on traditional and some what digital methods for their business.

Recent researches have shown that almost around 30-35% of bookings arriving at hotel are from Online Travel Agents (OTA), hotels pay a heavy price to get these bookings, they have to share anything between 20-40% of their revenues with these OTA’s. Just to give you an idea, a global player like Booking.com is valued at 81.5US $ billion company and makemytrip out of India which is a regional play is at 10US$ billion.